Meet the Team

Primrose Team: Selma
Selma Copijn

Selma just loves jewellery…

When she was only a tiny Selma, she found herself in her mothers gemstone store admiring all the beautiful earrings and necklaces her mother made. She very quickly learned how to recognise the right qualities and how to hand make the most beautiful creations. This is why starting Primrose was the obvious choice for her.

To her every piece she makes represents a story. This is the biggest joy she gets from working with jewellery. Wondering what beautiful adventures all her creations are going to travel to next. She believes you create your own stories in your life, and you can create your own beautiful world… this belief is what she puts into every piece she makes💗

Selma loves going out on a warm summer day and wandering the lovely Amsterdam streets and parks. Her favourite food is sushi and her favourite movie is The Notebook (she cries every time she watches it🙈).

Selma’s favourite piece is the Golden Wing Earring because to her it represents the freedom to fly away and begin your own adventure 😊



Primrose Team: Claudia


Claudia likes things to be tidy. Everything in her house has a specific place to make everything look gorgeous and maximum efficient. She is great at keeping her head cool when others become stressed.

At Primrose she is known for always knowing where stuff is… even when everybody else has already looked everywhere… it’s like magic

She is really techie and great at fixing everything that has to do with computers. That’s why Claudia is responsible for a lot of the website stuff🤓

She just got her license to drive a motorbike and is now saving up to buy a black Ducati sports bike. Claudia loves eating pancakes, mini-golf and putting together Ikea furniture.

Claudia’s favourite piece is the Silver Sparkling North Star Earring because to her it represents that there can be immense beauty in the tiniest of things. A star may look small but it is a really beautiful and powerful source of energy💕




Primrose Team: Kee


Kee has an amazing eye for detail. That is why she loves making earrings and treating each and every single one of them like the beautiful piece of gorgeousness they are. She is really creative and loves tattoo’s and spending hours in the kitchen with friends to make amazing edible artworks.

At Primrose, Kee is the master of earrings. She loves making even the most complicated pieces with lots of care and attention. She has also become known for making the most beautiful order boxes. Especially combining all the different pieces and styles that some people order, and turning it into one beautiful package 😍

Kee loves to go on holidays to sunny places, her favourite food is sushi and she is not able to count the amount of times she has seen Pretty Woman ☺️

Her favourite piece is the Silver Turquoise Evil Eye Earring because it reminds her of the warm summer sun. This way she feels she can take the sun with her wherever she goes 🌸




Primrose Team: Jade


Jade is an amazingly talented perfectionist. She enjoys everything about creating earrings and can easily spend hours handcrafting the most beautiful creations. She enjoys spending time with the people she loves and going on “fashion hunts”, going from shop to shop to find just the right piece🤩

At Primrose, Jade is known for loving the earrings so much that while she is making them, she completely losses track of time. We now know we can remind her to also eat and take a break from time to time, otherwise she would be making earrings 24/7🙈

Her favourite dish is pasta pesto, her favourite movie is Breakfast Club and she is saving up to go for a trip to Paris with her best friend.

The earring Jade loves most is the Silver Crescent Moon Cubic Earpin because it is both simple and complex at the same time. She loves how the simplest things can be beautifully complex, when you really take a look at it🌸

Primrose Team: Maud

Maud is very proud of the fact that she is a little crazy (in a fun way 😁) That is why she is always the life of the party at Primrose.
She has an amazing talent for working hard and fast. Also her tenacity makes it so she will never stop until the job is done. We absolutely love Maud ❤️
Amongst her many talents at work she is also skilled at winning pubquizes, fixing Ikea furniture and doing silly voices (and consequently making Esmeralda laugh). Watching movies, listening to music and chatting with her Italian roommate are some of Mauds favourite activities.
The earring she likes the most is the Rainbow Moon Earring because: “Duh, look how cool it is rocking in my ear right now” 🌈 🤟

Primrose Team: Marijn


Marijn loves people and hanging out with friends. She has an extraordinary broad variety of skills. From playing on the piano, having an exquisite eye for detail or scoring goal after goal on the hockey field🏑🎉

At Primrose, Marijn loves the team and working together. Wether it is working on necklaces, making earrings or customising the personalised jewellery boxes, she turns it into an art form.

Her favourite dish is sushi, she loves to shop for clothing and her dream is to make a year long trip around the world✈️

The White Cowrie Shell Earring is Marijn her favourite piece because it captures the spirit of travel with elegance, by combining a real cowrie shell with 24 karat gold😍

Primrose Team: Natasha

Natasha loves nothing more than things to do with film, photography and visual art. That is why she goes to some of the magical Amsterdam cinema’s at least twice per week. And in her spare time she plays around with her vintage Leica Minilux camera. Ok, to be fair, maybe there is one thing she loves more, that is her sweet and cuddly cat Minou 🐈😻
At Primrose she does a little bit and often a lot of everything. One day you may receive a friendly email or Insta DM from Natasha but she is just as skilled around the workshop and enjoys just sitting down and creating beautiful earrings from scratch just as much. Also she is steadily making more and more of the gorgeous pictures you see both on the website and Instagram.
Natasha’s favourite dish is vegetarian lasagna, she is saving up to buy a specialty lens for her full frame camera and after much consideration her favourite movie is… The Big Lebowski.
Her favourite earring is the Big Pearl Earring because the bold beauty of it instantly takes you back to a time when dressing up, using vivid colours and statement pieces is just a part of your life 💃🏼

Primrose Team: Rosa

Rosa is a masterful traveler and fashion lover. She has already been in 34 different countries but has a strong commitment to visit every single country on earth in her lifetime🌎✈️😎
At Primrose, Rosa is known for being super punctual and precise. That is why she loves making the handcrafted earrings, gift boxes and necklaces. She is always super creative and has new ideas for designs and styles.
Real Asian food is her favourite, she can’t get enough of any and all of the James Bond movies and is saving up to buy an iPad Pro and Apple Pencil for her digital designs.
Rosa her favourite earrings are the personalized Star Sign Earrings because she just loves their pure, simple and yet deeply meaningful designs




Primrose Team: Esmeralda

Esmeralda adores different languages. Although she tries to learn all of them she now knows Dutch, English, German, French, Italian, Spanish and yes… Japanese. Her second big passion is playing music on the piano or guitar🎸🎵🎶
When it comes to the proces of gold plating Esmeralda is the absolute expert. She puts great care in evert single pieces she touches, making sure it is covered with a thick and strong layer every time. The art of working with gold is in a large part patience and she has lots🤓
She is saving to get her drivers license, a camera, new sneakers but most of all more trips to some of her favourite countries across the world!
Her favourite piece is the Rose Coin Necklace. It was the first piece she got from Primrose and this started her love with the jewellery and her journey in helping to create it. She wears it every day😍


Primrose Team: Marijn

“Enjoy your life” is one of Marijn her motto’s. That is why some of her favourite activities are meeting friends, dancing, playing hockey and eating amazing food. One of her favourites is Libanees cuisine. She fell in love with it after traveling in the Middle East with her parents a few years ago (#hummusforlife 😊)
Marijn is hands on and never shies away when there is work to be done. That is why the chances are high, that of all the steps your earrings have gone through, Marijn has done at least one 💕
Her go to series is Grey’s Anatomy and she is currently working to get her own Vespa so she can sway through Amsterdam in style 🛵
The Star Chain Earpin is her favourite earring because it combines style with simplicity and it just matched perfectly with any outfit you have!





Primrose Team: Cato

Cato combines fun and fashion in her work at Primrose. She loves learning new things and has now mastered the creation of even te most delicate earrings. Another big plus voor Cato is that she can work with her best friend Marijn at Primrose 🤗
Some of her favourite things are playing with fabrics and turning them into DIY clothing, playing hockey going for a poké bowl.
Cato is part of a really close BFF group and they are now saving up to go on a lush vacation to the Spanish coast. And of course her favourite series to watch is… FRIENDS 💕 💕 💕
Her favourite earring is the golden pearl drop it reminds her of lovely summer days on the beach 😍🏝 ☀️



Primrose Team: Jill


Jill is the amazing purple haired jewellery queen at Primrose. After living in America for a few years she came back to the Netherlands and launched herself into a successful career with us 🚀

In no time she mastered the art of working with precious metals and became known for her amazing talent for precision. That is why she is in charge of all the gold plating and she personally oversees every single delicate step that goes into creating your high quality golden items.

She loves spending hours with the jewellery, polishing and treating them gently until they are just right. Her love for your jewellery is what makes them so shiny and pretty when you wear them

Jill loves music, always has a tune in her head and above all else, still plays, buys and cherishes her ever growing collection of good old fashioned CD’s 💿 🎶

She is saving up for her motorbike license, plays top level roller derby and in her time off likes to knit and create beautiful artworks with different fabrics.

Jill her favourite earring is the Opal North Star Earring because if you look close enough you can find every single colour of the rainbow inside it. Just like life, if you look close enough you will find beauty and colour hidden in even the smallest of things 🌈 💕

Come With Us On The Primrose Journey