Meet the Team
Selma just loves jewellery…
When she was only a tiny Selma, she found herself in her mothers gemstone store admiring all the beautiful earrings and necklaces her mother made. She very quickly learned how to recognise the right qualities and how to hand make the most beautiful creations. This is why starting Primrose was the obvious choice for her.
To her every piece she makes represents a story. This is the biggest joy she gets from working with jewellery. Wondering what beautiful adventures all her creations are going to travel to next. She believes you create your own stories in your life, and you can create your own beautiful world… this belief is what she puts into every piece she makes 💗
Selma loves going out on a warm summer day and wandering the lovely Amsterdam streets and parks. Her favourite food is sushi and her favourite movie is The Notebook (she cries every time she watches it 🙈).
Selma’s favourite piece is the Golden Wing Earring because to her it represents the freedom to fly away and begin your own adventure 😊
Claudia likes things to be tidy. Everything in her house has a specific place to make everything look gorgeous and maximum efficient. She is great at keeping her head cool when others become stressed.
At Primrose she is known for always knowing where stuff is… even when everybody else has already looked everywhere… it’s like magic ✨
She is really techie and great at fixing everything that has to do with computers. That’s why Claudia is responsible for a lot of the website stuff 🤓
She just got her license to drive a motorbike and is now saving up to buy a black Ducati sports bike. Claudia loves eating pancakes, mini-golf and putting together Ikea furniture.
Claudia’s favourite piece is the Silver Sparkling North Star Earring because to her it represents that there can be immense beauty in the tiniest of things. A star may look small but it is a really beautiful and powerful source of energy 💕
Kee has an amazing eye for detail. That is why she loves making earrings and treating each and every single one of them like the beautiful piece of gorgeousness they are. She is really creative and loves tattoo’s and spending hours in the kitchen with friends to make amazing edible artworks.
At Primrose, Kee is the master of earrings. She loves making even the most complicated pieces with lots of care and attention. She has also become known for making the most beautiful order boxes. Especially combining all the different pieces and styles that some people order, and turning it into one beautiful package 😍
Kee loves to go on holidays to sunny places, her favourite food is sushi and she is not able to count the amount of times she has seen Pretty Woman ☺️
Her favourite piece is the Silver Turquoise Evil Eye Earring because it reminds her of the warm summer sun. This way she feels she can take the sun with her wherever she goes 🌸
Maud is very proud of the fact that she is a little crazy (in a fun way 😁) That is why she is always the life of the party at Primrose.
She has an amazing talent for working hard and fast. Also her tenacity makes it so she will never stop until the job is done. We absolutely love Maud ❤️
Amongst her many talents at work she is also skilled at winning pubquizes, fixing Ikea furniture and doing silly voices (and consequently making Esmeralda laugh). Watching movies, listening to music and chatting with her Italian roommate are some of Mauds favourite activities.
The earring she likes the most is the Rainbow Lightning Earring because: “Duh, look how cool it is rocking in my ear right now” 🌈 🤟
Marijn loves people and hanging out with friends. She has an extraordinary broad variety of skills. From playing on the piano, having an exquisite eye for detail or scoring goal after goal on the hockey field 🏑🎉
At Primrose, Marijn loves the team and working together. Wether it is working on necklaces, making earrings or customising the personalised jewellery boxes, she turns it into an art form.
Her favourite dish is sushi, she loves to shop for clothing and her dream is to make a year long trip around the world ✈️
The White Cowrie Shell Earring is Marijn her favourite piece because it captures the spirit of travel with elegance, by combining a real cowrie shell with 24 karat gold 😍
“Enjoy your life” is one of Marijn her motto’s. That is why some of her favourite activities are meeting friends, dancing, playing hockey and eating amazing food. One of her favourites is Libanees cuisine. She fell in love with it after traveling in the Middle East with her parents a few years ago (#hummusforlife 😊)
Marijn is hands on and never shies away when there is work to be done. That is why the chances are high, that of all the steps your earrings have gone through, Marijn has done at least one 💕
Her go to series is Grey’s Anatomy and she is currently working to get her own Vespa so she can sway through Amsterdam in style 🛵
The Pearl Cubic Earring is her favourite earring because it combines style with simplicity and it just matched perfectly with any outfit you have!
Jill is the amazing purple haired jewellery queen at Primrose. After living in America for a few years she came back to the Netherlands and launched herself into a successful career with us 🚀
In no time she mastered the art of working with precious metals and became known for her amazing talent for precision. That is why she is in charge of all the gold plating and she personally oversees every single delicate step that goes into creating your high quality golden items.
She loves spending hours with the jewellery, polishing and treating them gently until they are just right. Her love for your jewellery is what makes them so shiny and pretty when you wear them ✨
Jill loves music, always has a tune in her head and above all else, still plays, buys and cherishes her ever growing collection of good old fashioned CD’s 💿 🎶
She is saving up for her motorbike license, plays top level roller derby and in her time off likes to knit and create beautiful artworks with different fabrics.
Jill her favourite earring is the Opal North Star Earring because if you look close enough you can find every single colour of the rainbow inside it. Just like life, if you look close enough you will find beauty and colour hidden in even the smallest of things 🌈 💕
Yuli is someone for whom having fun is basically her main goal in life. Whether that’s when she’s having sleepovers with her best friends, when she spends quality time with her family or when she’s cuddling with her super cute Labrador puppy named Boss 🐶
She’s really Primrose’s busy bee 🐝 Sitting still is not part of her vocabulary and she’s happiest when she can focus on doing something that matters, like making beautiful earrings. That’s why Primrose is the perfect place for her! There’s always enough to do to keep her happy!
Another thing that she’s really good at is being on time. Where most people are rather late than early, Yuli can’t be there early enough. In fact she even has a fear of being late 🙀 Besides that, you shouldn't be surprised if she mentions the weather at least once when talking to her. Somehow she just loves to complain about the weather, and well, living in the Netherlands makes that very easy 😅
Her favorite earring is the Golden Butterfly Earring, because it is just as cute & delicate as she is 🥰
Britt moved to Amsterdam with her boyfriend only a few months ago, but she is already loving the city. They made a pact to be adventurous and discover at least one new restaurant or coffee place every week. She loves trying new things, traveling, going to the beach and spending time with friends.
At Primrose she is known for always being positive about things and also being able to work really fast and smile at the same time 😄
Britt her favorite movie is Interstellar 🚀 Her favorite series, Game of Thrones 🐉 and favorite food… Sushi 🍣
This summer she has booked a trip to Curaçao with her friends and next year she wants to travel around the world with her boyfriend.
Her favorite earring is the Detailed Heart Earring because it looks really vintage chique and reminds her of how much she loves her boyfriend 😍
Douae is our wise mama 🤓You can always contact her if you need any advice; she always knows just what you need to hear. She’s a real life-loving person and tries to make most of every day. Her favorite free time is spent with her family, as they are very close 💖
Within Primrose she’s known as being really creative. Fun fact: she even sometimes makes her own clothing! How awesome is that?! Here her creativity is shown in how she makes the earrings and the awesome ideas she has. Her creativity in combination with her positivity makes her the perfect colleague 🥰
Her favorite earring is the Opal North Star, but really any opal earring catches her eye. I mean, imagine eating sushi and laying on some exotic beach; then this piece is just the perfect accessory ✨ Never enough sparkle & glam for a girl like Douae!
Isis & Harry. Harry & Isis? Oh well, both sound good for Isis. Whether we’re talking about Harry Styles or Harry Potter, they both make her blush a little. Completely understandable if you ask me!
You can spot Isis from a distance, because there’s no one with such gorgeous blonde curls like her 😍 Within Primrose she’s always making everyone laugh, whether that’s because of her good sense of humor, or because her laugh is super infectious. Every company needs a person like that in their team!
If you’re walking around Amsterdam on a sunny summer afternoon you might just spot her! She loves go sailing through the canals or on the Amstel river with her friends 🚤 And to make her summer day even more complete she’ll eat some Mochi to finish it off!
Her favorite earring is the Sun Rose Earring, just because it is badass. Just like her.
Small but fierce. That’s Annabel in three words. She’s a football fanatic and loves to release all her energy while playing. And the fact that a lot of her best friends are in her team, definitely helps too of course! Her friends are the most important thing in her life, and being around them is all she wants 💗
As having people around is very important for Annabel, working at Primrose is a blast! Being surrounded by a team that often feels like a big group of friends, who doesn’t want that?! 🥰 She loves thinking about her outfits and match them all till they’re perfect, so having some Primrose beauties to add (which she made herself) definitely finishes the look 👸🏼
The Pearl Cubic Earring is her definite favorite, as pearls really stand out and are the perfect accessory to go with her style. Fun fact: she used to watch Harry Potter every Friday night as a child. So if you have any questions about Harry… Well she’s watched every movie over 100 times! 🧙🏼
Being sporty is what would describe Roos well. Whether that’s playing field hockey, going to the gym or getting fit while shopping. Because that can be a sport too, you know?! But there’s one thing Roos loves most of everything: her mom. Awww! 🥰
Within Primrose she’s the one who’s always ready to help you whenever or for whatever. Nothing is too much to ask! That’s a super valuable character trait to have, that we really treasure. Besides that she knows a lot about precious stones, since she collects those at home. A hobby that really comes in handy when working here 😇
Knowing this, it isn’t a surprise that her favorite earring is basically every golden earring with an opal✨ She can’t have enough of those! Just one last fun fact: she hates oysters. Oh well, not everyone likes a mouthful of seawater 🤣
Athletics is Mali’s great passion. She always strives for the best to improve herself. So if you see Mali riding around on her e-bike, there’s a good chance she’s on her way to the running track!
The fun thing about Mali is that she’s super social and comfortable with new people. So whenever there’s a new colleague, she will instantly make that person feel at home 💗 And she loves laughing. So that definitely makes her the perfect fit for Primrose, because laughing is what we do all day 😸
Mali’s favorite earring is the Delicate Opal North Star and her favorite food is creamy pasta with red pesto. Hearing this you can’t help but imagine her dining in Italy with a gorgeous dress and some lovely Primrose pieces, don’t you?! 😍
Sophie loves to brighten up life with a nice, and sometimes oversized, cup of drama. Obviously in the movies she adores but also in the musicals she plays in and yes in everyday situations too. She is easily the life of the party 💃
She is super precise and at Primrose everybody compliments her for her meticulous attention to detail✨
Sophie dreams of going with her best friend on a year long adventure through Europe by train. From visiting the beautiful medieval cities of Germany, lounging on Spanish beaches to hiking in the amazing mountains of Romania.
Her favorite Dutch saying is “Het komt wel goed” meaning whatever happens everything will turn out for the best in the end 🌈
Sophie loves theEmerald Cubic Earringsfor its deep and mysterious green colour 💕